PTPN Insights

Are you pulling new patients into your clinic, or pushing them away without realizing it?

February 24th, 2014 |

Are you pulling new patients into your clinic, or pushing them away without realizing it?What worked in marketing five years ago, or even two or three, would most likely not work for most consumers today. What’s the difference?

How people gather information. While old stand-bys like direct mail might still bring new people into your clinic, most people get their information on new businesses by searching online and, increasingly, on their smartphone or tablet. To get the attention of new clients, you’ll have to go where they’ll be looking.

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Transition planning for your physical therapy practice: Are you ready to retire? Is your practice?

December 22nd, 2013 |

Transition planning for your physical therapy practiceWith the calendar year coming to a close, many private practice owners are preparing for 2014. What about the longer term? Have you considered what will happen to your practice when you decide to retire?

PTPN recently surveyed the therapist owners of its member practices about their thoughts and experiences regarding transitions plans for their practices. Here’s some of what we found:

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The latest Google update: What therapy practice owners need to know about Google Hummingbird.

November 26th, 2013 |

The latest Google update: What therapy practice owners need to know about Google Hummingbird.Have you heard about Google Hummingbird? It’s the latest update to Google’s search function, and understanding its impact is crucial to your practice’s online presence.

As you may know, Google updates its algorithm regularly. What makes Hummingbird different is its size and scope — it’s reportedly the largest algorithm update since 2001, and it’s affecting 9 out of 10 online searches. The major change is an emphasis on conversational or context searching, rather than traditional keyword searching. The new algorithm aims to respond to the way web users are searching today, which is less and less by one or two keywords and more and more by longer phrases or complete questions.

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Developing stronger revenue streams and healthier communities: Lessons learned from private practice owners.

October 22nd, 2013 |

October 2013 — National Physical Therapy Month

Developing stronger revenue streams and healthier communities: Lessons learned from private practice ownersAs Americans’ health and wellness needs evolve, so does the role of the physical therapist — and so do practice owners’ opportunities to develop new sources of revenue.

For example, with wellness and exercise programs continuing to be in high demand as Baby Boomers age, physical therapists are ideally suited to help people of all ages and fitness levels reach their wellness goals. As the medical community’s leading experts in helping people improve the way their bodies work, feel and move, many PTs are expanding their range of services, focusing on both prevention of and recovery from injury and illness. This expansion not only increases options for patients, it is critical for the future of private practice therapy, as we described in a blog post earlier this year.

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Integrating EMR software into your practice.

September 26th, 2013 |

Integrating EMR software into your practice.Many therapists are grappling with the transition to electronic medical records (or EMRs, also known as electronic health records or EHRs). In July, we revealed a few tips from PTPN members on how to shop for EMR and billing software. This month, Stevyn Voyles, COO and vice president of Progressive Physical Therapy (a PTPN member with four locations in Southern California), and Andrea Cassese, director of PTOS Software for Patterson Medical (a Preferred Vendor for PTPN), give readers some advice when preparing to integrate such software into their practices.

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